Our Thinking
Notes from the build
Practical takes on software development, AI integration, and shipping products that hold up.
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Hiring a Dev Shop in Croatia: Osijek vs Zagreb, Our Rate Card, and When Not to Hire Us
A founder's comparison framework for Croatian software agencies, with Jaspero's actual team size, EUR rate bands, contract vehicles for UK, EU and US clients, and an explicit list of projects we tell people to take elsewhere.
The First 90 Days of a Fractional CTO: A Week-by-Week Log From Three Real Engagements
What a fractional CTO actually does in the first 90 days, logged week by week across three engagements: access inventory, system map, risk register, killed vendor renewals, and the first shipped change. Including what we deliberately did not do.
Building Health-Tech in Croatia for a UK Diagnostics Company: Data Residency, Contracts, Time Zones, and Four Things We Got Wrong
How an Osijek-based engineering team delivers regulated health-tech for a UK/EU diagnostics business: where personal and sample data lives, the DPA clauses that changed the architecture, controller versus processor duties, cross-jurisdiction contracting, and four mistakes we made.
The Embedded Engineering Team Operating Contract: Tools, On-Call, Headcount Curves, and the Three Times We Fired Ourselves From a Meeting
How an embedded engineering team actually operates day to day: whose Slack and issue tracker you live in, who owns sprint planning, on-call across European and US or UK time zones, and the three failure modes of embedded work.
Cost per Executed Task: The Unit-Economics Model We Use to Decide Between Automating a Process and Hiring an Ops Person
A reusable unit-economics model for deciding when process automation is cheaper than hiring: cost per executed task, maintenance drag, error-correction cost, seasonality, and the volume threshold below which a part-time human wins.
The Zero-to-App-Store Timeline: 14 Weeks, Week by Week, and the Founder Decisions on Days 3, 19, and 62
A week-by-week calendar of what a from-scratch mobile app build actually contains, drawn from real React Native builds, including the founder decisions that are irreversible after launch and the App Store rejections that cost days.
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